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Customer-centric martech solutions leader with 15+ years of experience in developing and implementing end-to-end product and omnichannel strategies.

Maximized capabilities of 50+ new and existing products utilizing market intelligence and technology to drive holistic digital marketing strategies resulting in six-figure revenue.

Successfully strategized and launched over 20 technology platforms across various sectors to drive efficiency, data flow, automation, and business growth.

Optimized digital presence and campaigns through A/B, multivariate, Bayesian, and hybrid testing for increased lead generation, MQLs, and engagement using industry leading tools.

Strong interpersonal communication skills and analytical mindset with a track record of executing product roadmaps, market segmentation, and optimizations.

Experienced in startup and agency environments with a proven ability to solve problems, work independently, and collaborate with stakeholders.

  • CMS (WordPress, Drupal, Unbounce, Optimizely)

  • CRM (HubSpot, Salesforce, Pardot, Marketo, Shopify, Classy)

  • Google Analytics 4, Looker, Zapier, Tableau, ZoomInfo

  • SEO (Moz, SEMRush, Screaming Frog, Siteimprove, BrightEdge)

  • Adobe Suite, Figma, MS Suite

  • Basic HTML, AI, Jira, Asana

Program proficiency

  • • Maximized capabilities of 50+ new or existing products through holistic digital strategies resulting in six-figure revenue growth for Fortune 500, SaaS, nonprofits, e-commerce, education, and healthcare clients.

    • Boosted product demand by 30%, managing roadmaps, market valuation, launch strategies, and measurement for continued optimization.

    • Increased user engagement by over 30% through a personalization and segmentation strategy.

  • • Streamlined multi-client marketing and sales efficiencies, and data through technology stack audits, implementations, and integrations leading to 20% boost in online sales conversions.

    • Improved lead acquisition by 25% through lead scoring, property mapping and segmentation.

    • Innovated organizational operations with automated workflows and AI to enhance productivity.

  • • Led site launches using a waterfall and agile approaches to stay on budget and timeline, managing agency, developers, and stakeholder expectations.

    • Spearheaded 15+ client SEO strategies, leading to higher search share, positioning, and improved voice search results, for increased traffic, conversions, and 500% ROI.

    • Developed technical guides for CMS, CRM, SEO, and led onboarding trainings.

    • Managed sites, A/B test strategies, and SEO, including Plan USA, GoDaddy VF, and BSMG.

  • • Successfully achieved a 300% increase in lead generation through omnichannel campaigns guided by detailed personas, user journey touchpoints, tactical approaches, content messaging, and key performance indicators (KPIs) to capitalize on growth opportunities.

    • Built and deployed GTM plans designed across verticals aligning with market needs and customer preferences for 100% increased user adoption.

    • Delivered ABM strategies utilizing data insights and HubSpot to generate 3x ROI.

  • • Built scalable marketing strategies with real-time analytics dashboards to track growth opportunities, collaborating with stakeholders, designers, and developers.

    • Generated audience insights and market intelligence to inform successful digital marketing strategies through social listening, search analysis, and competitive research.

    • Won RFPs and new projects with business intelligence to inform strategies and processes.

Expertise

Experience

Director, Marketing Technology Antenna Group, Remote (4/2024 – 3/2026)

Senior Martech and Operations Analyst FINN Partners, Remote (10/2022 – 3/2024)

Senior Manager: Go-to-Market Venture Forward, GoDaddy, Remote (12/2021 – 9/2022)

Senior Web Content Manager Plan International USA, Remote (6/2019 – 10/2021)

Digital Engagement Strategist RDW Group, Providence, RI (10/2017 – 4/2019)

Marketing Campaign Manager Brokers’ Service Marketing Group, Providence, RI (6/2016 – 9/2017)

Business Dev & Marketing Manager New England Medical Designs, Providence, RI (5/2015 – 6/2016)

Account Executive The Boston Globe, Boston, MA (8/2013 – 5/2014)

Account Manager Taylor Creative Inc., New York, NY (2/2010—6/2013)

Client Services Associate The New York Times Digital, New York, NY (1/2008 – 2/2010)

BA in Communications, The University of Tampa, Tampa, FL

Program Advisor, AI Driven Marketing Leadership Program | University of San Francisco School of Mgmt.

Certifications: HubSpot Partner Certified, SEMRush Certified, Google Ads Certified

Extra: Alex and Ani University’s Positivity Training, PR Volunteer at Roger Williams Park Zoo

Education & Leadership

Published work

Participated in a Plan USA Sponsor Letter Reading series to help spread sponsorship awareness and joy during COVID with the sharing of sponsored children’s letter.

Created lead capture through the design of gated content campaigns.

Build content based on keywords, organization capabilities, and goals.

Created visual content with design of infographics.

Grew lead acquisition with campaign templates.

Boosted SEO & SEM keyword rankings and agency products by writing and publishing blog content.

Motivated leveraging AI with creation of deck and leading internal call.

Developed blog content with lists and targeted keywords to increase readership and improve SEO rank.

Increased new product for digital PR through writing and publishing of blog content.