STEPHANIE
SMITH

Customer-centric martech solutions architect with 10+ years of developing and implementing strategic omnichannel marketing solutions.

Proficient in driving product growth, platform infrastructure, automation, and AI to drive efficiency, data flow, campaign effectiveness, and revenue.

Strong interpersonal communicator, collaborative, and analytical mindset with a track record of executing product roadmaps, market segmentation, and optimizations.

Experienced in SaaS, startup and agency environments with a proven ability to solve problems, work independently, and present to stakeholders.

Expertise

  • Strategize scaleable technology solutions, implement platforms, and integrations for data efficiency, collaboration, and business growth.

  • Plan and execute digital marketing campaigns across channels and markets for highly engaged and personalized experiences to drive lead and demand generation.

  • Execute effective SEO strategies resulting in increased organic search rankings, voice search, Features, quality traffic, and conversions.

  • Develop key audiece personas, journey maps with high level touchpoints for highly engaged and personalized experiences.

  • Create KPIs for tactical decision-making and realtime reporting dashboards in HubSpot and Looker.

Marketing technology

Streamline automation, functionality, and data flow for HubSpot, Salesforce, Marketo, and Constant Contact from strategy to implementation and optimization.

  • Led implementations, configurations, and optimizations of CRMs, CMS, CDPs, platform integrations, and AI, working alongside developers.

  • Strategize and setup tech stacks for attracting, building, and retaining business growth including e-commerce, domains, SEO, and events. Increase search ranking and enhance UX experience.

  • Spearheaded client intelligence and competitive analysis through data mining for actionable insights.

  • Launched GoDaddy VF Data Hub, Explore the Data, and Press web pages for 100% increased adoption.

  • Managed Plan USA site redesign plan and project roadmap from waterfall to agile approach, including usability testing.

  • Created technical CMS and SEO guides and led client trainings in CMS and DAM.

  • Managed sites including Plan USA, GoDaddy VF, and BSMG.

Full-funnel digital experiences

Craft audience personas and journey maps to create highly engaging and personalized experiences.

  • Designed web content with mobile-first and SEO approaches for national charity campaigns, advocacy, and insurance organizations.

  • Executed effective SEO strategies resulting in increased organic search rankings, voice search, quality traffic, and conversions.

  • Grew agency website traffic by 81% YOY through segmented campaigns and increased email open rate by 50% and CTR by 3x.  

  • Developed site forms utilizing Unbounce for increased lead acquisition by over 3,000% YOY.

  • Produced, tested, and implemented campaigns for advocacy, nonprofit, higher ed, and insurance for increased lead generation and 35% YOY engagement.

Data-driven strategies

Spearhead client relations, intelligence, and competitive analysis through data mining for actionable insights and business growth.

  • Led WordPress website rebuilds, Drupal web application development, and platform management, managing waterfall and agile project roadmaps coordinating with developers, stakeholders, and agencies.

  • Delivered ABM strategies, omnichannel journeys for full-funnel campaigns, and increased ROI.

  • Developed KPIs and real-time measurement dashboards on HubSpot and Looker to monitor ROI and present to leadership.

  • Implemented new product offerings for six-figure revenue growth.

  • Researched RFPs and produced proposals, securing new projects and increasing revenue.

Storytelling to drive change

  • Microbusiness data hub

    Data Hub launch

    Led the development and launch of a Microbusiness Data Hub, Explore the Data, and Press web pages for 100% increased adoption and support of microbusines owners. Managing relationships with design agency, GD data scientists, and new mySidewalk partnership.

  • Entrepreneur enjoying freedom

    GoDaddy sponsorship

    Developed partnership with GoDaddy’s brand team on original entrepreneur spotlight video series, This is Where We Stand to build microbusiness support and awareness of exclusive Venture Forward data.

  • Girls smiling

    Advocacy campaign

    Collaborated with Plan International on worldwide campaign reaching over 4 million girls

  • Plan partnership with Always

    Create and mnnage Plan and Always partnership campaign assets, including landing page, sharing of personal stories, and peer-to-peer fundraising, to normalize periods.

View my full resume here

Clients engaged

Publications

Sarah Johnson, Senior Director of Marketing - PracticeTek

“Stephanie is like a beam of light around the office. Her work ethic is wonderful and her positivity is infectious. She is always eager to take on new projects and dive head first into a challenge. When it comes to digital marketing tools and techniques she knows her stuff, and her passion for journey building and integrated campaigns helps lead to innovative approaches that get results. Always a pleasure working together.”

Scott Martin, Director of Ad Operations at New York Times Digital

“Stephanie is an extremely conscientious employee who handled several high-visibility and high-maintenance clients for us.

Stephanie is very easy to get along with and works well within a team structure.

Joseph Savastano, Design and Consulting Specialist, Focus 10 Life

“I had the pleasure of working with Stephanie for over a year at Brokers' Service Marketing Group. Stephanie is a unique and versatile talent - dynamic in her ability to learn new concepts and turn her knowledge into beautifully crafted marketing content that generates a measurable and significant amount of inbound interest toward a sales team. In my role as a wholesaler, working closely with both current and prospective clients, I can't ask for much more than customers and prospects who become interested in engaging or reengaging with me as a direct result of marketing expertise. Stephanie is efficient, smart, positive, and passionate, and I would recommend her strongly and without reservation to any company interested in leveraging marketing to grow their business.”

Thank you for visiting my portfolio [passion]

Timing is everything, and I’m glad you took time to be here.

I deeply appreciate all the creative experiences and teams I’ve had the opportunity to be a part of, gaining knowledge and friendships.

Working in different industries, platforms, tools, and audience segments has significantly enhanced my capabilities and approach.

I hope I was able to inspire creativity and hope we can connect.